| Every day we recommend something exciting that we have experienced or that impressed us. However, we never get anything back for this “advertising”.
With Referral Marketing it‘s different. A company will not invest in classical advertising but instead takes that money and, in a fair and feature-related way, rewards those of its customers who refer it to others.
Consider this scenario:
There are three petrol stations together in one
area: an ESSO, a TEXACO and another one
called FREE.
The ESSO and TEXACO have fabulous
facilities with a new shop, good service
and invest heavily in advertising.
The FREE one does not advertise, has only self-service, but does offer its customers a wonderful rewards plan:(more Info - PDF)
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